Following these guidelines will help
Google find, index, and rank your site. Even if you choose not to implement
any of these suggestions, we strongly encourage you to pay very close
attention to the "Quality Guidelines," which outline some of
the illicit practices that may lead to a site being removed entirely from
the Google index. Once a site has been removed, it will no longer show
up in results on Google.com or on any of Google's partner sites.
Design and Content Guidelines:
Make a site with a clear
hierarchy and text links. Every page should be reachable from at least
one static text link.
Offer a site map to your
users with links that point to the important parts of your site. If
the site map is larger than 100 or so links, you may want to break
the site map into separate pages.
Create a useful, information-rich
site, and write pages that clearly and accurately describe your content.
Think about the words users
would type to find your pages, and make sure that your site actually
includes those words within it.
Try to use text instead
of images to display important names, content, or links.
The Google crawler doesn't
recognize text contained in images.
Make sure that your TITLE
and ALT tags are descriptive and accurate.
Check for broken links
and correct HTML.
If you decide to use dynamic
pages (i.e., the URL contains a "?" character), be aware
that not every search engine spider crawls dynamic pages as well as
static pages. It helps to keep the parameters short and the number
of them few.
Keep the links on a given
page to a reasonable number (fewer than 100).
- Use a text browser such as
Lynx to examine your site, because most search engine spiders see your
session IDs, frames, DHTML, or Flash keep you from seeing all of your
site in a text browser, then search engine spiders may have trouble
crawling your site.
- Allow search bots to crawl
your sites without session IDs or arguments that track their path through
the site. These techniques are useful for tracking individual user behavior,
but the access pattern of bots is entirely different. Using these techniques
may result in incomplete indexing of your site, as bots may not be able
to eliminate URLs that look different but actually point to the same
- Make sure your web server supports
the If-Modified-Since HTTP header. This feature allows your web server
to tell Google whether your content has changed since we last crawled
your site. Supporting this feature saves you bandwidth and overhead.
- Make use of the robots.txt
file on your web server. This file tells crawlers which directories
can or cannot be crawled. Make sure it's current for your site so that
you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html
to learn how to instruct robots when they visit your site.
- If your company buys a content
management system, make sure that the system can export your content
so that search engine spiders can crawl your site.
- Don't use "&id="
as a parameter in your URLs, as we don't include these pages in our
When your site is ready
- Have other relevant sites link
- Submit it to Google at http://www.google.com/addurl.html.
- Submit a sitemap as part of
our Google Sitemaps (Beta) project. Google Sitemaps uses your sitemap
to learn about the structure of your site and to increase our coverage
of your webpages.
- Make sure all the sites that
should know about your pages are aware your site is online.
- Submit your site to relevant
directories such as the Open Directory Project and Yahoo!, as well as
to other industry-specific expert sites.
Note:The above content is taken from