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Search Engine Optimization (SEO) Hyderabad |
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Here are 8 ways to get your webpages rejected by search engines Spam your pages with keywords When it comes to search engine ranking, 'spamming' is
trying to fool the search engine into ranking your site higher. Key words
are crucial to your search engine rankings but it's equally crucial that
you don't go overboard with your keywords or you risk being penalised.
Your keywords should relate directly to the content of your webpage. Don't
gratuitiously list keywords one after the other (except in your keyword
meta-tag). Instead, they should be integrated into your body text as naturally
as possible. While it used to be common practice to load your meta-tags
(and visible copy) with the same crucial keywords repeatedly, websites
are now being penalised or removed from search engines for this practice.
Don't repeat a word in your meta-tags more than half a dozen times. Similarly,
don't use the same title in more than one page. I know I often do this
by accident by forgetting to change the title for each new page. This
means you don't need to repeat the business or website name in every subpage's
title. Effectively, what you're telling the Repeatedly submit your page Theoretically, you shouldn't even need to submit your
site to search engines. If you have other websites linking to you (which
should be a priority in your online marketing), eventually a search engine's
spider should follow that link to your website and index your pages. It
can speed up the submission process if you manually submit your site (and
who wants to wait?) But be patient - search engines have cycles where
they crawl the web, indexing new sites. Don't resubmit your URL if it
isn't appearing immediately - it can take up to 2 months for your site
to get listed (submit-it.com have a table of the estimated listing time
for the major search engines). If you submit your site more than once
within 24 hours, you may be penalised. Many search engines won't index dynamic URLs. These
are webpages (usually database driven) with %, &, Session ID's in
the URL. For example, www.tipsntutorials.com/article.php?ArticleId=23.
If you are using database driven pages where you need to pass parameters
through the URL, use mod_rewrite or some other URL rewriting technique
to convert all your URLs to a search engine friendlier version. There are many reasons not to use frames, attractiveness and functionality not being the least. However, just the fact that search engines have trouble indexing framed websites is enough reason for me to give them a wide berth. Google explains their own troubles with frames in their page explaining why your site isn't listed. Make your text invisible An old-hat technique to trick search engines was to
hide paragraphs worth of keywords by making the text the same colour as
the background. Nowadays this can also be achieved with layers by hiding
text behind pictures or other objects. Search engines have wised up to
this trick and if they find invisible text, may penalize or black- list
your site. Don't risk it - even accidental invisible text can burn you. A splash screen (also called doorway page, bridge page,
etc) is a 'welcome' page visitors are forced to view (usually animated)
before taken to the 'real' website. Two good reasons not to use them:
firstly, many users (including myself) are frustrated by these time wasters
which serve little practical purpose. Secondly, many search engines visiting
your homepage won't go further, resulting in none of your webpages being
listed. But if you really, really want one, at least include a 'skip introduction'
link (it'll be the most clicked link on your website). A latest trend in web design has been the use of text
links in navigation rather than graphics. Two good reasons to opt for
text links over graphic links is they load quicker and search engines
are more likely to follow the links to other pages in your site (and index
them). Using keywords in your text links doesn't hurt either - |